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latest news
MPS Can CampaignMPS Plc, a leading midlands telecoms business, had
found that their current and prospective clients didn't know about the
large range of areas that MPS could help with and so approached 80-20
to provide them with a 'Calendar' give-away that would highlight the
different services MPS can offer.
80-20 had already redesigned the MPS identity and so had a good knowledge
of the MPS client-base. With this in mind 80-20 created a steel desk-top
calendar can. The dates were printed on the can with a silver-printed
polypropylene sleeve placed around it, clear areas in the sleeve revealed
not only the dates, but also different business services – two
per month. To ensure the cans would be kept on clients desktops they
were designed to be deep enough to keep pens inside (or sweets if
preferred), although, as the cans are high-tech and have a very 'designer'
feel
to them, nearly all the 2,500 MPS clients who have received the cans
say that they keep the them on their desktops because they look good.
To develop the MPS Can campaign further, 80-20 are providing regular
creative direct mail pieces based on 'things that can go into the
can' – most
recently cocktail umbrellas – along with a sales message that
matches the 'business service of the month' revealed on the calendar.
